The target audience is aged at 12-30, even though the PEGI will be 18+. This is because just because the game is only available to buy for that age does not mean the 12-17 year olds will be able to get hold of it. So we may as well cater for them as well. The gender will be mainly male, a percentage would be about 80%, this is because the guns and the killing is stereotypical to be enjoyed more by the male audience. The ethnicity will be White British. The NRS social grade will ABC1, this is because it is aimed at next gen consoles, which are expensive and the games are expensive to buy as well.
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